1. privacy policy and consents
2. privacy settings
3. data extract
4. deletion request
Privacy policy and consents
Table of contents
1. objective and responsible body
2. basic information on data processing
3. processing of personal data
4. collection of access data
5 Cookies & Reach Measurement
6. google analytics
7. google re/marketing services
8. newsletter
9. integration of services and content of third parties
10. user rights and deletion
11. changes to the privacy policy
1. objective and responsible body
This privacy policy explains the nature, scope and purpose of the processing (including collection, processing and use, and obtaining consent) of personal data within our online offer and the associated websites, functions and content (hereinafter collectively referred to as “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) used on which the online offer is executed.
The provider of the online offer and the entity responsible for data protection is FYB FINANCIAL-YEARBOOK, Owner: Tatjana Anderer, Flemingstr. 42, D‑81925 Munich (hereinafter referred to as “Provider”, “we” or “us”). For the contact possibilities we refer to our imprint
The term “user” includes all customers and visitors to our online offering. The terms used, such as “user”, are to be understood as gender-neutral.
2. basic information on data processing
We process users’ personal data only in compliance with the relevant data protection provisions in accordance with the principles of data economy and data avoidance. This means that the user’s data is only processed with legal permission, in particular if the data is required for the provision of our contractual services and online services, or is required by law, or if consent has been given.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
If content, tools or other means from other providers (hereinafter collectively referred to as “Third-Party Providers”) are used within the scope of this data protection declaration and their named registered office is abroad, it is to be assumed that a transfer of data to the countries of domicile of the Third-Party Providers takes place. The transfer of data to third countries takes place either on the basis of a legal permission, user consent or special contractual clauses that guarantee a legally required security of the data.
3. processing of personal data
The personal data, in addition to the uses expressly mentioned in this Privacy Policy, will be processed for the following purposes based on legal authorizations or consents of the users:
— The provision, execution, maintenance, optimization and safeguarding of our services, services and user services;
— Ensuring effective customer service and technical support.
We transmit users’ data to third parties only if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations to users (e.g. communication of addresses to suppliers).
When contacting us (via contact form or email), the information provided by the user will be stored for the purpose of processing the request and in case follow-up questions arise.
Personal data is deleted if it has fulfilled its intended purpose and there are no retention obligations that prevent its deletion.
4. collection of access data
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
We use the log data without attribution to the person of the user or other profiling in accordance with the legal provisions only for statistical analysis for the purpose of operation, security and optimization of our online offer. However, we reserve the right to subsequently review the log data if there is a justified suspicion of unlawful use based on concrete indications.
5 Cookies & Reach Measurement
Cookies are pieces of information that are transmitted from our web server or third-party web servers to users’ web browsers, where they are stored for later retrieval. Users are informed about the use of cookies in the context of pseudonymous reach measurement as part of this privacy policy.
The viewing of this online offer is also possible under exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
It is possible to manage many online ad cookies from companies through the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/.
6. google analytics
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Thereby, pseudonymous usage profiles of the users can be created from the processed data.
We use Google Analytics only with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of data for advertising purposes, setting options and opt-out options, please visit Google’s website: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”), http://www.google.com/policies/technologies/ads (“Data Use for Advertising Purposes”), http://www.google.de/settings/ads (“manage information that Google uses to serve ads to you”) and http://www.google.com/ads/preferences (“Determine what ads Google shows you”).
7. google re/marketing services
We use the marketing and remarketing services (in short “Google marketing services”) of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google’s marketing services allow us to display advertisements for and on our website in a more targeted manner to present users only with ads that potentially match their interests. If, for example, users are shown ads for products they were interested in on other websites, this is referred to as “remarketing”. For these purposes, when our website and other websites on which Google marketing services are active are called up, a code is directly executed by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file records which web pages the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring web pages, time of visit and other information about the use of the online offer. The IP address of the user is also recorded, whereby we inform you within the scope of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offerings. This above information may also be combined with such information from other sources. When the user subsequently visits other websites, they can be shown ads tailored to their interests.
User data is processed pseudonymously as part of Google’s marketing services. I.e. Google does not store and process e.g. the name or email address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. I.e. from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by “DoubleClick” about users is transmitted to Google and stored on Google’s servers in the USA.
The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked through the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
We integrate third-party advertisements based on the Google marketing service “DoubleClick”. DoubleClick uses cookies to enable Google and its partner websites to serve ads based on users’ visits to this website or other websites on the Internet.
We also integrate third-party advertisements based on the Google marketing service “AdSense”. AdSense uses cookies to enable Google and its partner sites to serve ads based on users’ visits to this site or other sites on the Internet.
Another Google marketing service used by us is the “Google Tag Manager”, with the help of which further Google analysis and marketing services can be integrated into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”).
For more information about Google’s use of data for marketing purposes, please visit the overview page: https://www.google.com/policies/technologies/ads, Google’s privacy policy is available at https://www.google.com/policies/privacy.
If you wish to object to the collection by Google marketing services, you can use the settings and opt-out options provided by Google: http://www.google.com/ads/preferences.
8. newsletter
The following information explains the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter content: We send newsletters, e‑mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the course of registration, they are decisive for the consent of the user. In addition, our newsletters contain the following information: our products, offers, promotions and our company.
Double-Opt-In and logging: The registration for our newsletter takes place in a so-called double-opt-in process. I.e. after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e‑mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the subscription process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged.
Dispatch service provider: The dispatch of the newsletter is carried out by “FYB FINANCIAL-YEARBOOK CRM” (hereinafter referred to as “dispatch service provider”).
The e‑mail addresses of our newsletter recipients, as well as their other data described in the context of these notes, are stored on the servers of the dispatch service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, the dispatch service provider may use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
Registration data: To sign up for the newsletter, it is sufficient to provide your e‑mail address.
Statistical collection and analyses — The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Cancellation/Revocation — You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. At the same time, your consent to its dispatch by the dispatch service provider and the statistical analyses will expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.
9. integration of services and content of third parties
It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated within our online offer. The integration of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since without the IP address they would not be able to send the content to the users’ browser. The IP address is thus required for the display of this content. Furthermore, the providers of the third-party content may set their own cookies and process the users’ data for their own purposes. In doing so, usage profiles of the users can be created from the processed data. We will use this content in a data-saving and data-avoiding manner as far as possible and select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers and their content, along with links to their data protection declarations, which contain further information on the processing of data and, in part already mentioned here, opt-out options:
- External fonts from Google, Inc, https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts is done by a server call at Google (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
- Maps of the service “Google Maps” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
- Videos from the “YouTube” platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
10. users’ rights and deletion of data
Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal data, as well as the right to file a complaint with the competent supervisory authority in the event that unlawful data processing is suspected.
The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations.
11. changes to the privacy policy
We reserve the right to change the privacy policy in order to adapt it to changed legal situations, or in the event of changes to the service as well as data processing. However, this only applies with regard to declarations on data processing. Insofar as user consents are required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes shall only be made with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.
Status: 15.05.2018 10:09