Berlin, March 2021 — The American-French luxury investor L Catterton has acquired a stake in BIRKENSTOCK. The indirect shareholders of the Birkenstock Group, Christian and Alex Birkenstock, retain an economic interest. The parties have agreed not to disclose the details of the agreement. The transaction is subject to approval by the relevant competition authorities.
The strategic partnership with L Catterton is the next step for the global lifestyle brand BIRKENSTOCK to continue to grow strongly in future markets such as China and India. In Europe and America, BIRKENSTOCK will further strengthen its leading market position by investing in its German sites and expanding production, logistics and sales. In addition, further development of the direct-to-consumer business and expansion of the company’s own e‑commerce platforms are planned.
Deloitte provided comprehensive support to Birkenstock GmbH & Co KG during the preparation of the entry of an investor and the implementation of a bidding process until the successful sale to the strategic partner L Catterton. Thanks to the interdisciplinary cooperation of Deloitte Legal’s legal advisors with Deloitte experts from the Tax and Financial Advisory areas and the comprehensive consumer goods industry expertise, the relevant aspects for this complex transaction were covered. Seamless cooperation with the teams of the American investment bank Goldman Sachs, which was brought in to find an investor, also contributed to the success of the transaction.
Advisor Birkenstock Group: Deloitte Legal
Dr. Julia Petersen (Partner, Corporate/M&A, Berlin, Lead), Christofer Mellert (Partner, Corporate/M&A, Düsseldorf), Albrecht Kindler (Partner, Corporate/M&A, Düsseldorf), Dr. Klaus Pilz (Counsel, Corporate/M&A, Berlin), Dr. Juliane Werther-Bontje (Counsel, Corporate/M&A Berlin), Dr. Moritz Erkel (Associate, Corporate/M&A, Berlin), Natalia Vost (Associate, Corporate/M&A, Berlin) Dr. Charlotte Sander (Partner Labor Law, Hanover), Alexander Deja (Associate, Labor Law, Hanover), Felix Skala, LL.M. (Partner, Antitrust Law, Hamburg), Katharina Zickermann, LL.M. (Associate, Antitrust, Hamburg), Sebastian von Rueden (Partner, IT/IP, Düsseldorf), Sonja Baier (Associate, IT/IP Düsseldorf) Deloitte Tax: Stefan Grube (Partner, MP Tax & Legal Deloitte Germany, Düsseldorf), Olga Metcher (Director, Düsseldorf), Ann-Pascale Horstmann (Consultant, Düsseldorf), Marc Puls (Senior Manager, Düsseldorf), Christian Dohmgans (Senior Manager, Düsseldorf) Deloitte Financial Advisory: Karsten Hollasch (Partner, Sector Lead Consumer Industry Deloitte Germany, Dusseldorf) Roland Basler (Director, Dusseldorf), Carolin Kopyciok (Manager, Dusseldorf), Jaquelien Ursprung (Senior Manager, Dusseldorf); Felix Bauchrowitz (Manager) and Julian Opferkuch (Senior) For USA: Gibbons P.C.: Terry Myers, Frank Cannone, Peter Flagel Investment Bank: Goldman Sachs