Munich — The company Keller Sports reports a double-digit million invest­ment from a new finan­cing round with main inves­tor Reimann Inves­tors and co-inves­tor group as new inves­tor. It is to be used prima­rily for the further deve­lo­p­ment of the product portfolio.

With a double-digit million invest­ment, Keller Sports aims to acce­le­rate its expan­sion in the market and further shar­pen its premium posi­tio­ning. Accor­ding to the company, the funds will prima­rily be used for the further deve­lo­p­ment of the new premium life­style plat­form Keller x, the rewards app Keller sMiles, and the further expan­sion of premium membership.

With the growth finan­cing, main inves­tor Reimann Inves­tors expands its commit­ment and is streng­the­ned by the Co-Inves­tor Group as a new inves­tor. Accor­ding to Keller Sports, all exis­ting inves­tors will remain on board. In addi­tion to the equity finan­cing, Commerz­bank and Deut­sche Handels­bank are also incre­asing their debt capi­tal commit­ment by an addi­tio­nal double-digit million amount in order to provide opti­mum finan­cial support for the strong growth of Keller Sports.

“It is by far the largest finan­cing round for us and a mile­stone in the history of Keller Sports,” explains co-foun­der and CEO Jakob Keller. “We are very plea­sed that we have been able to further expand the very good coope­ra­tion with Reimann Inves­tors and to inspire an addi­tio­nal lead inves­tor for our concept with the Co-Inves­tor Group. These two inves­tors have exten­sive expe­ri­ence with fast-growing compa­nies and an excel­lent network. We are thus opti­mally posi­tio­ned for the ambi­tious goals of the coming years.”

“We have been watching the Keller Sports team for some time and are impres­sed by the rare combi­na­tion of medium-sized virtues with a good risk-reward balance and the scala­bi­lity of modern, data-driven online busi­ness models,” says Moritz Ohlen­schla­ger, mana­ging part­ner of the co-inves­tor group, explai­ning the moti­va­tion for the invest­ment. The clear custo­mer focus on deman­ding and enthu­si­a­stic athle­tes, the conti­nuous deve­lo­p­ment and imple­men­ta­tion of inno­va­tive digi­tal concepts, the intel­li­gent dove­tail­ing of the online and offline worlds, and not least the moti­va­ted and expe­ri­en­ced foun­ding and manage­ment team had convin­ced the group. Keller Sports is in the best possi­ble posi­tion to posi­tion itself as a sustainable winner in the sports market.

Accor­ding to CEO Jakob Keller, the invest­ment funds are to be inves­ted speci­fi­cally in expan­ding the premium posi­tio­ning, in the Keller sMiles app, in estab­li­shing the premium life­style desti­na­tion Keller x, and in expan­ding premium membership.

“As a leading premium digi­tal provi­der of sports services and products with premium member­ship as a core element and with very close and trus­ting rela­ti­onships with the world’s most important sports brands, the company has the opti­mal prere­qui­si­tes to successfully estab­lish new digi­tal value-added services such as premium member­ship and Keller sMiles in the market,” explains Dr. Michael Riemen­schnei­der, Mana­ging Direc­tor of Reimann Inves­tors. “In addi­tion, we see great poten­tial in the life­style market, which the company will tap into via the new Keller x brand. We are convin­ced that Keller x has the chance to estab­lish itself as one of the leading e‑commerce provi­ders for sporty progres­sive life­style products, stories and services.”

About the Co-Inves­tor Group
Foun­ded in 2000, the Co-Inves­tor Group consists of a network of entre­pre­neurs who invest their private money directly, i.e. without the inter­me­dia­tion of funds, in medium-sized growth compa­nies in German-spea­king count­ries. In this process, co-inves­tor share­hol­ders put up their own private money and offer exclu­sive co-invest­ment oppor­tu­ni­ties to a narrow circle of entre­pre­neu­rial inves­tors. — Co-Inves­tor sear­ches, evalua­tes and nego­tia­tes direct invest­ments, supports medium-sized compa­nies in growth phases and secu­res the inte­rests of inves­tors. Toge­ther with the entre­pre­neu­rial inves­tors, the profes­sio­nal invest­ment team and provi­ded exper­tise from a stable network of entre­pre­neurs, Co-Inves­tor is sustain­ably commit­ted to medium-sized businesses.

About Reimann Investors
Reimann Inves­tors is the busi­ness group and family office of members of the Reimann family of entre­pre­neurs who dive­s­ted their inte­rest in the former family busi­ness in the late 1990s. Since our foun­ding in 2006, we have evol­ved from a single family office into a group of compa­nies with Reimann Inves­tors GmbH & Co. KGaA at its core as a family busi­ness and anchor inves­tor, but which is also open to exter­nal inves­tors. We focus our invest­ments on two areas: Capi­tal market invest­ments and corpo­rate investments.