In the ever-evol­ving econo­mic land­scape of 2023, arti­fi­cial intel­li­gence (AI), tech­no­logy and data are having a profound impact on tran­sac­tion advi­sory and value crea­tion. The aim is to create long-term added value for companies.

Gene­ra­tive AI is beco­ming faster and faster, which is also the reason why compa­nies are focu­sing inten­si­vely on its trans­for­ma­tive poten­tial. This requi­res a nuan­ced assess­ment of risks and oppor­tu­ni­ties. Incon­sis­ten­cies in tradi­tio­nal busi­ness models are exami­ned, as is the poten­tial for stream­li­ned proces­ses, cost reduc­tions and inno­va­tive product offe­rings. Using your own data sets through AI increa­ses your compe­ti­tive advan­tage. Effec­tive deploy­ment requi­res stra­te­gic plan­ning, agile deve­lo­p­ment and a cali­bra­ted opera­ting model to ensure sustainable benefits.

These trends herald a dyna­mic digi­tal land­scape that offers both chal­lenges and oppor­tu­ni­ties for compa­nies at the fore­front of tech­no­lo­gi­cal deve­lo­p­ment. In the follo­wing pages, we look at a case study that illus­tra­tes these prin­ci­ples in prac­tice: the digi­tal trans­for­ma­tion of MEDIFOX DAN, which achie­ved its grea­test success in the successful acqui­si­tion by ResMed for 1 billion US dollars.