With a pricing model deve­lo­ped with the MUTUVAL® solu­tion you can encou­rage the willing­ness-to-pay of your custo­mers, increase the func­tional, emotio­nal and social value percei­ved by your custo­mers, make your solu­tion easy to sell and up-sell, leverage growth and success of your custo­mers, estab­lish and culti­vate closed part­ner­ship with your custo­mers, align your pricing stake­hol­ders to get their buy-in.
The MUTUVAL® solu­tion is compre­hen­sive. It guaran­tees that all elements of a value-based pricing model are included in your pricing. This solu­tion also guaran­tees that your new pricing model will have the best possi­ble effect in all phases of the custo­mer jour­ney. Your custo­mers will be more aware of your products, buy them faster, use them more, buy addi­tio­nal services and extend their contracts. The solu­tion also gives you a frame­work that leads to a common under­stan­ding of value-based pricing in your company and enables buy-in of all inter­nal stake­hol­ders. This solu­tion was deve­lo­ped for soft­ware as a service (SaaS) pricing. Howe­ver, it is appli­ca­ble to all types of products and services, espe­ci­ally to inno­va­tive and tech­ni­cally sophisti­ca­ted products and services.