Munich — Afinum Achte Beteiligungsgesellschaft mbH & Co KG, advised by Afinum Management GmbH, indirectly acquires a majority stake in the SanderStrothmann Group, a leading full-service provider (CDMO) in the fast-growing market for cosmetics, beauty and healthcare products. Afinum invests together with the two managing directors Sabrina Berghaus and Stefan Vogels in the context of an entrepreneurial succession situation. Together with the management team, Afinum will support the group in continuing the successful growth path of the past years.
The SanderStrothmann Group (www.sanderstrothmann.de, “SanderStrothmann”), consisting of the two group companies SanderStrothmann GmbH and Compes Cosmetic GmbH & Co. KG (“Compes”), is a leading certified full-service CDMO (Contract Development and Manufacturing Organization) in the fast-growing market for cosmetics, beauty and healthcare products. Typical SanderStrothmann customers have their own brand and/or distribution channel, but often lack the necessary expertise to develop and manufacture beauty and healthcare products (e.g. global e‑commerce platforms/social media networks/influencers, pharmacies/drug stores/stationary retailers, home shopping providers and beauty centers).
In addition to customized cosmetic products, the broad product range also includes biocides, disinfectants as well as nutritional supplements with a specialization in active ingredient cosmetics and health-promoting “problem solvers”. The IP/formulation remains in the possession of SanderStrothmann. Thanks to the in-depth group-internal know-how along the entire value chain (market analysis, product development and formulation, design and packaging, regulatory aspects and approval procedures, purchasing and logistics, production and filling, quality assurance, after-sales), SanderStrothmann is distinguished by its full-service offering, high flexibility, very short development and implementation time, and — especially with a view to the fast-growing Asian market — its “Made in Germany” quality promise. The Group operates an asset-light business model. Thus, most of the production is outsourced to trusted external partners, while the in-house Compes manufacturing exclusively produces high-quality cosmetic products for Prestige Beauty brands.
SanderStrothmann GmbH was founded in 2000 by Michael Sander and Rene Strothmann, who acquired a majority stake in Compes in 2019 as part of an add-on acquisition. The two Group companies together employ around 160 people at the joint site in Georgsmarienhütte, Lower Saxony, where the two certified (including DIN EN ISO 13485 for medical products) high-tech laboratories with state-of-the-art equipment are also operated.
Afinum invests together with the two managing directors Sabrina Berghaus and Stefan Vogels in the context of an entrepreneurial succession situation, whereby the founders Michael Sander and Rene Strothmann will continue to support the group as strategic advisors in the future. Together with the management team, Afinum will support the Group in continuing the successful growth trajectory of the past years, including by further strengthening its positioning in existing and new geographies and by progressively expanding its product and customer portfolio.
The investment in SanderStrothmann represents the eleventh platform transaction of Afinum Achte Beteiligungsgesellschaft mbH & Co KG.
About Afinum
AFINUM Management GmbH is an independent management-owned investment company with offices in Munich, Zurich and Hong Kong, specializing in investments in successful medium-sized companies in German-speaking Europe.