Munich — Userlane — the developers of a leading digital adoption solution(photo from left Felix Eichler, Hartmut Hahn and Kajetan A. Uhlig) — has successfully closed a Series B financing round led by Five Elms Capital. The backers invested a total of around ten million euros, including existing investors such as Capnamic, High-Tech Gründerfonds (HTGF) and main incubator, an early-stage investor of the Commerzbank Group. The investment will drive Userlane’s international expansion and accelerate product development. The goal of these steps is to help companies around the world improve adoption of the growing number of software solutions that are critical to business success.
“We see our customers adopting software solutions — especially given current market conditions — to manage a more home office and remote work oriented workforce. Each of these customers relies on Userlane to help their employees use software faster and effectively manage the increased demand for software support. With this new investment, we are able to expand our international presence and accelerate our product roadmap while providing optimal support to our customers across different markets and time zones,” explains Hartmut Hahn, CEO of Userlane.
“The need for digital software adoption solutions is growing exponentially as organizations deploy more applications to manage an increasingly complex and geographically dispersed workforce. Hartmut and his team have brought together an extremely talented team, fostered an incredible culture and developed an impressive product, all with limited resources. We look forward to helping the company build on its foundation of success and significantly increase its presence in the U.S. market,” said Joe Onofrio, Partner at Five Elms Capital
Userlane has seen increased demand since MarchDespite this period of economic uncertainty, the number of companies relying on Userlane’s technology has grown rapidly. In addition to fast-growing technology companies like Celonis, Personio and Freighthub, large international organizations like Beiersdorf, Linde and Allianz have started working with Userlane to empower their users and employees.
At the heart of Userlane technology are interactive step-by-step guides that can be layered over any browser-based software. These guides can be created without prior technical knowledge and lead users through complex processes directly in the application. Unlike video tutorials, Userlane communicates live with software users by using automatically collected data from the underlying application to guide them through hundreds of actions. Users can learn how to complete any task within the software platform through their own actions, which in turn increases software adoption.
The trend toward a remote workforce and the costs associated with implementing software to manage a more complex organization are putting tremendous pressure on companies. Userlane is specifically designed to help companies accelerate their digitization efforts and promote efficient and accurate software adoption. Userlane has enabled customers to reduce training and support costs by up to 75%, roll out new software and/or processes three times faster, and onboard end users in half the time. Userlane’s platform has and will continue to help companies be more agile and respond more quickly to new challenges.
About Userlane
Userlane is an award-winning digital adoption platform that helps companies worldwide maximize software adoption and usage. Users are introduced to new software with Userlane through interactive in-app guidance and real-time contextual support. With over 200 international customers, the company is one of the top 50 tech startups in Europe and ranks 26th on the FAZ list of top German companies. www.userlane.com.
About Five Elms Capital
Five Elms Capital is a global investor in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com.
About Capnamic Ventures
Capnamic Ventures is one of Europe’s leading early-stage venture capital investors, based in Berlin and Cologne. The VC’s investment focus is on technology startups in German-speaking countries. In addition, Capnamic invests with international co-investors. All portfolio companies are supported by Capnamic’s global industry network. The extensive know-how of the Capnamic team is based on more than 80 investments, numerous successful trade sales and IPOs as well as own entrepreneurial experience in the investment team. Capnamic is led by Christian Siegele, Jörg Binnenbrücker and Olaf Jacobi and as Managing Partner. www.capnamic.com
About main incubator
main incubator is the early-stage investor and research and development unit of Commerzbank Group. It investigates future technologies that are relevant to the economy and society, and promotes and develops sustainable solutions. He develops prototypes based on future technologies such as additive printing, artificial intelligence, cross reality, Internet of Things, networks, robotics and quantum computing, often in collaboration with partners from industry and research. In this way, it actively helps to shape future-proof products, solutions and infrastructures. — Main Incubator GmbH, or main incubator for short, is a wholly owned subsidiary of Commerzbank AG based in Frankfurt am Main.
About High-Tech Gründerfonds
The seed investor High-Tech Gründerfonds (HTGF) finances technology start-ups with growth potential. With a volume of around EUR 900 million spread across three funds and an international partner network, HTGF has supported almost 600 start-ups since 2005. His team of experienced investment managers and start-up experts supports the young companies with know-how, entrepreneurial spirit and passion. The focus is on high-tech start-ups in the fields of digital tech, industrial tech, life sciences, chemistry and related business areas. More than €2.5 billion in capital has been invested in the HTGF portfolio by external investors in more than 1,600 follow-on financing rounds to date. In addition, the fund has already successfully sold shares in more than 100 companies.Investors in the public-private partnership include the German Federal Ministry for Economic Affairs and Energy, KfW Capital, the Fraunhofer-Gesellschaft and the 32 companies. Investors in the public-private partnership include the German Federal Ministry for Economic Affairs and Energy, KfW Capital, the Fraunhofer-Gesellschaft and the 32 companies.