Lands­hut / Frank­furt am Main / Munich — main incu­ba­tor, early-stage inves­tor of the Commerz­bank Group, and Bayern Kapi­tal, the venture capi­tal company of the Free State of Bava­ria, are taking a seven-figure stake in Scom­pler Tech­no­lo­gies GmbH as part of a seed finan­cing round. The Software-as-a-Service(SaaS) solu­tion from the Munich-based company covers all stra­te­gic content manage­ment (SCOM) proces­ses and brings toge­ther all corpo­rate commu­ni­ca­ti­ons and marke­ting content on a clearly struc­tu­red plat­form. Scom­pler is inves­t­ing the funds from the finan­cing round in the further deve­lo­p­ment and expan­sion of the range of func­tions of its product.

In many compa­nies, the areas of marke­ting and commu­ni­ca­tion are beco­ming incre­asingly complex and exten­sive as a result of digi­ta­liza­tion. Content is usually not crea­ted uniformly and across disci­pli­nes, but is distri­bu­ted uncoor­di­na­ted and without a long-term stra­tegy. The lack of trans­pa­rency and coor­di­na­tion between depart­ments leads to dupli­ca­tion of effort and addi­tio­nal costs, which ulti­m­ately makes commu­ni­ca­tion compli­ca­ted and expen­sive. The hoped-for effect of the campaign fails to mate­ria­lize. Scom­pler aims to solve precis­ely this problem: With the help of the combi­na­tion of soft­ware solu­tion and stra­tegy consul­ting, content can be orga­ni­zed across chan­nels and projects as a struc­tu­red edito­rial and topic plan and subse­quently published.

With Scom­pler, complex marke­ting and commu­ni­ca­tion campaign compon­ents that were previously orga­ni­zed in a decen­tra­li­zed manner come toge­ther at a single hub, where they can be plan­ned and imple­men­ted across chan­nels by all parti­ci­pants via a common plat­form. While other tools often only work accor­ding to a coll­ec­tion and check­list prin­ci­ple, Scom­pler is the tool to centrally orga­nize content marke­ting and social media campaigns, mapping and stra­te­gi­cally coor­di­na­ting all invol­ved proces­ses. The intui­tive tool thus links the indi­vi­dual depart­ments of compa­nies in an inter­di­sci­pli­nary manner: commu­ni­ca­tion focal points such as public rela­ti­ons, search engine opti­miza­tion (SEO), online marke­ting or social media are control­led from one cock­pit, which ulti­m­ately conser­ves capa­ci­ties and resources.

Scom­pler has alre­ady won a large number of well-known custo­mers, inclu­ding ADAC, BASF, Commerz­bank, Deut­sche Bahn, Merck and Nestlé. Up to 300 users work there in paral­lel and across projects on theme plans and commu­ni­ca­tion campaigns. The start-up was foun­ded in 2018 by Mirko Lange and curr­ently employs 30 people. The funds from the finan­cing round will prima­rily be used for the further deve­lo­p­ment of the Scom­pler plat­form. Among other things, the inte­gra­tion of func­tions for media moni­to­ring and analy­sis of the company’s own content is plan­ned. In the long term, for exam­ple, natu­ral language proces­sing (compu­ter-aided content analy­sis) is to be used to iden­tify devia­ti­ons from defi­ned stra­te­gies at an early stage.

Mirko Lange, Foun­der and CEO of Scom­plersays: “Mana­ging commu­ni­ca­tion content across all chan­nels in a way that is appro­priate for the target group is a very complex task given the incre­asing hete­ro­gen­eity and digi­tiza­tion. This is exactly where we come in as a holi­stic soft­ware solu­tion. Unlike almost any other plat­form, Scom­pler is able to digi­tally map even complex commu­ni­ca­tion stra­te­gies and imple­ment them across chan­nels. Last year in parti­cu­lar, we were very successful with this. The new finan­cial resour­ces will be a great help to us in incor­po­ra­ting a whole range of new tech­no­lo­gies and functions.”

Roman Huber (photo), Mana­ging Direc­tor of Bayern Kapi­tal, says: “In many compa­nies, commu­ni­ca­tion and marke­ting are at a turning point: The exter­nal presen­ta­tion must incre­asingly address the speci­fic needs of their target groups in order to stand out from the compe­ti­tion. That’s why we see considera­ble market poten­tial in Scom­pler: In the age of digi­ta­liza­tion, the young high-tech company is fully hitting the nerve of the times with its sophisti­ca­ted solu­tion. Inno­va­tive approa­ches in a high-growth area ther­e­fore make invest­ments in IT compa­nies like Scom­pler parti­cu­larly inte­res­t­ing for Bava­ria as a loca­tion of the future.”

“The produc­tion of rele­vant content is both a bott­len­eck and a success factor for custo­mer-centric commu­ni­ca­tion. In addi­tion, the ever-incre­asing number of distri­bu­tion chan­nels leads to incre­asing comple­xity and thus to a grea­ter need for solu­ti­ons to deal with this comple­xity. Mirko Lange and his team, through their deca­des of consul­ting work, know the many chal­lenges large compa­nies face in the over­ar­ching topic manage­ment in the commu­ni­ca­tion stra­tegy and have found the right answer with Scom­pler,” explain Moritz Schwarz and Sebas­tian Scheib, respon­si­ble invest­ment mana­gers at main incubator.

About Bayern Kapital
Bayern Kapi­tal GmbH, based in Lands­hut, was foun­ded in 1995 as a wholly owned subsi­diary of LfA Förder­bank Bayern on the initia­tive of the Bava­rian state govern­ment. As the venture capi­tal company of the Free State of Bava­ria, Bayern Kapi­tal provi­des equity capi­tal to the foun­ders of inno­va­tive high-tech compa­nies and young, inno­va­tive tech­no­logy compa­nies in Bava­ria. Bayern Kapi­tal curr­ently mana­ges eleven invest­ment funds with an invest­ment volume of around 385 million euros. To date, Bayern Kapi­tal has inves­ted around 310 million euros of venture capi­tal in around 275 inno­va­tive tech­no­logy-orien­ted compa­nies from a wide range of sectors, inclu­ding life scien­ces, soft­ware & IT, mate­ri­als & new mate­ri­als, nano­tech­no­logy and envi­ron­men­tal tech­no­logy. As a result, more than 7,500 jobs have been perma­nently crea­ted in Bava­ria in sustainable companies.
www.bayernkapital.de

About main incubator
main incu­ba­tor is the early-stage inves­tor and rese­arch and deve­lo­p­ment unit of Commerz­bank Group. It inves­ti­ga­tes future tech­no­lo­gies that are rele­vant to the economy and society, and promo­tes and deve­lops sustainable solu­ti­ons. He deve­lops proto­ty­pes based on future tech­no­lo­gies such as addi­tive prin­ting, arti­fi­cial intel­li­gence, cross reality, Inter­net of Things, networks, robo­tics and quan­tum compu­ting, often in colla­bo­ra­tion with part­ners from indus­try and rese­arch. In this way, it actively helps to shape future-proof products, solu­ti­ons and infra­struc­tures. Through stra­te­gic invest­ments in young tech-driven start­ups, the main incu­ba­tor supports inno­va­tions at an early stage and makes them acces­si­ble to Commerz­bank and its custo­mers. Further­more, the main incu­ba­tor promo­tes the tech ecosys­tem through active parti­ci­pa­tion in opinion-forming proces­ses and commit­tee work as well as through its own events, such as the monthly tech startup event series “Between the Towers”.

Main Incu­ba­tor GmbH, or main incu­ba­tor for short, is a wholly owned subsi­diary of Commerz­bank AG based in Frank­furt am Main. www.main-incubator.de